Page 60 - KELAG Annual Report 2019

wind power as well as extracting heat from biomass and Customers expect – much like in other industries – simple,
waste heat. To balance out the fluctuations in renewable fast and automated digital processes. Digitalisation has
energy production with the demand for energy and to thus become a success factor for sales and marketing as
optimise energy systems taking into account the well as customer acquisition and customer loyalty. The
combination of heat and electricity, efforts in the areas of focus in 2019 was on digital sales. The content commerce
system services and versatile products are continuously project was launched to provide customers with optimal
being expanded. information and offers along the customer journey. In
addition, the KELAG website was completely redesigned so
GRI 102-2, 102-6, 417-1, GRI Electric Utilities Sector Disclosures
that an efficient, customer-oriented and fully digital sales
process was developed in the financial year 2019. KELAG
The electrification of mobility as a promising market as well
operates a total of four apps and their functions are
as the increasing prosumer behaviour of consumers pose
extended and updated regularly; 109,000 app downloads
new challenges for the electrical power system. Customers
attest to the success of these apps.
will be participating in the electricity market even more
actively in future and optimising their energy consumption GRI 417-1
in the process. At the same time, the KELAG Group is on the
verge of the digitalisation of electrical power measurement.
In this regard, the company must meet the requirements By 2023, KNG-Kärnten Netz GmbH will replace around
defined by the legislature, and on the other hand, make it 300,000 Ferraris meters with electronic measuring devices
easier for customers to use electricity in the most efficient with remote readouts. The smart meter project is by far
way possible. KNG-Kärnten Netz GmbH’s largest project. This project also
includes the development and operation of infrastructure
for transmission, storage and processing of data as well as
The world is becoming a network, information is available the provision of these data for customers, for energy
simultaneously, globally and without restriction. The rapid suppliers and for the preparation of invoices. At peak times,
development of the ever-increasing high-performance up to 120 trained specialists will be involved in the
capabilities of information technology and implementation of the smart meter installation. By the end
telecommunications opens up completely new of the financial year 2019, around 120,000 smart meters had
opportunities across the entire value added chain. been installed.
Digitalisation will permeate all areas of life and business at
Smart metering stands for sustainable energy
an ever-faster rate. If climate protection and the new energy management – which means that customers should benefit
concept are to be taken seriously, an intelligent digital from efficient energy consumption. As a first step towards
energy system based on renewables energies is also
this, an attractive application – the KELAG GreenApp – has
needed. been developed at KELAG which, for example, presents an
overview of energy consumption and use patterns and
E-business has become a decisive success factor in many
explains invoices transparently for the customer. In
business areas, for example, in marketing as well as sales addition, the KELAG GreenApp also supports various
and in customer loyalty. It is essential to have an e-business sustainable projects in Carinthia.
strategy that allows resources to be focused on key
http://www.kelag.at/corporate/gruene-projekte-5004.htm
processes. Suitable quality assurance processes are set up
to counterbalance increasingly complex requirements and
the very fast pace.