Page 23 - KELAG Annual Report 2019

As an industry leader, the company aims to make a
To be best equipped as one of the leading energy service significant contribution to the regional value added and
providers for the challenges associated with the extensive offer skilled jobs as an attractive employer in future as well.
changes in the European energy markets and in customer
requirements, new technologies are evaluated and
innovative services and products are continuously being The group-wide kelag2025 development project ensures
developed. The strategic orientation, which combines the Group’s future sustainability and competitiveness as
tradition with innovation, focuses not only on a future- one of the leading, green energy service providers in
proof and secure infrastructure but also innovative services Austria. The programme of measures includes the
and comprehensive energy management solutions which enhancement of performance and innovation culture as
facilitate a decentralised energy future. Cooperation and well as the pursuit of key areas of innovation related to the
open innovation activities with universities are pursued to core business, such as business development in the areas of
accelerate implementation and benefit from external e-mobility, broadband, photovoltaics and energy services.
knowledge. The pillar of “value management” is optimised by extensive
performance measures in the area of cost and business
process management as well as the optimisation of capital
The overarching objective of the Group’s approved strategy allocation.
focuses on value-based management. In this context,
creating value for investors, customers and employees is
the core benchmark for entrepreneurial activities.
Corporate activities are also planned, managed and
Digital transformation is one of the key factors for
controlled based on a value-driven management system.
remaining competitive in future. Digitalisation is therefore
Taking the strategic objectives as a starting point, value-
a central element of the kelag2025 development project.
based operational measures are derived and implemented
The focus in this project is on process optimisation in
as part of the management concept.
conjunction with the automation of operational processes,
the evaluation and application of new technologies and the
The sustainable and balanced business portfolio – from
development of smart services and digital business models
production and distribution to the sale of renewable
in an energy-related context.
energy as well as of comprehensive energy solutions – is
designed to secure financial stability also in future.
Investment in growth is measured based on clear return
The long-term group project fit4future was initiated to
requirements. Additional value-based criteria such as a
create a structured database for further digitalisation
solid equity ratio and a suitable rating have to be observed.
projects and make the core business processes of the Group
In the financial year 2019, Standard & Poor’s confirmed
more efficient in the context of digitalisation. The project
KELAG’s “A/stable” rating. This favourable rating is
also serves to prepare for the implementation of the new
necessary to obtain the best possible terms on the capital
ERP system SAP S/4 HANA.
market, with which the objective of an optimal financing
structure can be reached.
Based on a series of interviews to assess digital maturity, a
package of recommendations for courses of action was