Page 22 - KELAG Annual Report 2019

industry as well as the trends of decarbonisation,
decentralisation, digitalisation and democratisation
influence entrepreneurial activity, in particular.

The future of energy is green, digital and electric, and as one
In light of the climate and energy strategy of the Austrian
of the leading energy service providers in Austria, the
Federal Government (#mission2030) and improved
KELAG Group is actively involved in shaping this future. The
conditions with regard to profitability, the focus of the
company is committed to this guiding principle and
company is increasingly placed on investment growth in
continues to pursue a strategy of value-based growth and
the area of renewable energies. The portfolio is selectively
innovation based on renewable energies. In the context of
extended to include hydroelectric power, wind power and
this strategic guiding principle, the Group sees itself as a
photovoltaics in Austria and southeast Europe as well as
green, customer-focused and digital energy provider that
district heating based on biomass and waste heat. With
not only faces up to the challenging environmental
new, customer-specific products and energy services, we
conditions but also contributes to the security of energy
will also achieve organic growth on the Austrian electricity,
supply in a forward-looking manner. The effects of the new
gas and heat markets.
energy concept combined with additional regulatory
intervention in the market mechanisms of the energy

Corporate strategy
Growth Innovation Value management

Selective growth in investment in Positioning as a customer-oriented Value-based and sustainable
renewable energies energy service provider of the future management as an overarching
objective
• Hydroelectric power in Carinthia Establishment in the area of energy
efficiency and decentralised solutions • Securing financing power through solid
• Wind power and PV power in Austria
equity ratio and creditworthiness (rating)
• Energy consulting and management
• District heating based on biomass and
• Risk-appropriate return on investments
waste heat usage in Austria • Prosumer products: PV, storage solutions
• Organisational and operational excellence
• Hydroelectric power, wind power and PV • E-mobility: products and services
power outside Austria (cost efficiency, optimising business
• Campaigns to strengthen Energy+ / EDL processes, optimising margins) as part of
Organic, customer-oriented growth in Driving forward innovation management the „kelag2025“ development project
the sale of electricity, gas and heat in • Optimising capital allocation
Austria • Pursuing strategic innovation fields
• Utilising economies of scale and potential
• Targeted customer loyalty measures and • Innovation network/cooperations
synergies within the Group
new customer wins through active sales, Digitalisation and smart services
product and price differentiation • Increase in business value and high value
• E-commerce/online marketing added for the region
• Driving forward energy services and
• Process digitalization (robotic process
Energy+ products
automation, analytics, maintenance)
Selective growth in investment in fibre
optic and e-mobility infrastructure • Smart metering/smart services
kelag2025 development project