Page 162 - Annual Report KELAG Group 2018
P. 162

maintenance projects for the financial year 2019. The focus
                                                         will  remain  on  hydroelectric  and  wind  power  projects,
                                                         biomass  projects  in  the  heating  sector  and  the
                                                         modernisation of grid infrastructure.






           The market environment in the energy industry continues
           to be shaped by the four major social and technological   As  an  innovative  energy  service  provider,  we  provide
           developments   of   decarbonisation,   decentralisation,   attractive  offerings  for  our  customers  and  consistently
           digitalisation  and  democratisation.  Moreover,  the  trend   enhance  our  product  and  services  portfolio.  New
           towards  individualisation  –  i.e.,  the  customers’  desire  for   technologies and changed customer requirements relating
           safety, a modern lifestyle, comfort, energy self-sufficiency   to energy are major drivers of product innovation. In our
           and  climate  protection  –  is  growing.  Complex  and  ever-  sales drive, we continue to press ahead with the expansion
           changing framework conditions require efficient structures,   of collaborations on sales activities throughout Austria and
           a willingness to embrace change and a high capacity for   are  placing  greater  emphasis  on  online  offers.  The
           innovation.                                   continuous  further  development  of  Internet  self-services
                                                         allows  customers  to  manage  a  variety  of  matters
           Building  on  our  value-based  growth  and  innovation   independently via a PC, smartphone or tablet.
           strategy  based  on  renewable  energies  as  well  as  with  a
           focus on energy efficiency, we continued our group-wide   According  to  the  slogan  “The  future  of  energy  is  green,
           “kelag2025 – Wir gestalten Zukunft” (kelag2025 – We are   digital  and  electric!”,  KELAG  is  pursuing  the  initiative
           shaping  the  future)  development  project  in  a  targeted   “Carinthia’s energy future”. As part of this initiative, KELAG
           manner  in  the  financial  year  2018  to  futureproof  our   offers  retail  and  business  customers  as  well  as
           business going forward. The focus of our business activity is   municipalities attractive financial assistance for innovative
           on the improvement of our performance and innovation   products  from  the  areas  of  e-mobility,  photovoltaics,
           culture,  cost  management  and  business  process   Telekom  broadband  services,  SmartHome  and  energy
           optimisation, active sales including product differentiation   management. The objective is to support the customer in
           as well as innovation management.             switching  to  innovative,  energy-efficient  products  and
                                                         applications  to  lay  an  important  foundation  for  a  green
           Despite  the  uncertainties  inherent  in  the  legal   future.  Providing  targeted  support  for  households  with
           requirements  relating  to  the  energy  industry  and  the   extremely  low  incomes  will  continue  to  be  an  integral
           overarching  trends  and  influencing  factors  described   component  in  the  future.  For  this  purpose,  KELAG
           above, we will continue to pursue our strategy of value-  cooperates with welfare facilities in Carinthia.
           based  growth  and  innovation  in  a  targeted  manner.  A
           diversified business portfolio remains the essential basis of   In  the  financial  year  2019  we  will  again  focus  on  the
           our  stable  financial  and  earnings  power,  enabling  us  to   development  of  innovative  applications  and  proactively
           continue  our  long-term  investment  programme  in   address  topics  such  as  smart  metering,  photovoltaics,  e-
           accordance  with  clear  return  and  risk  criteria.  We  have   mobility  and  energy  services  as  well  as  the  “Internet  of
           budgeted  around  EUR 160m  for  new  construction  and   Things”. Our goal is to further strengthen our position as a
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