Page 136 - KELAG Annual Report 2017
P. 136

As an overarching goal, the principle of sustainability has been entrenched in the Group’s entreprenurial thinking and
           activity for many years. What is meant by sustainability in this context is striking an optimal balance between business
           stability, security of supply, climate protection and social responsibility for the long term. When implementing these tasks,
           the Group is faced with economic conditions in the energy industry that can be described as uncertain, dynamic and
           complex.  The  effects  of  the  new  energy  concept  combined  with  additional  regulatory  intervention  in  the  market
           mechanisms of the energy industry as well as the trends of decarbonisation, decentralisation and digitalisation influence
           entrepreneurial activity, in particular. A successful sustainable company also needs a sound economic basis. Standard &
           Poor’s confirmed this sound basis with an “A/stable” rating again in the past financial year.

           Taking the uncertainties into account, the strategic alignment of the company will continue to be pursued in a targeted
           manner. A diversified business portfolio remains the essential basis of the stable financial and earnings power, enabling
           the Group to continue the long-term investment programme in accordance with clear return and risk criteria.
              GRI 103-1, 103-2
              See also Foreword as well as Overview of the financial year








           In light of the changes in the energy industry, the company
           decided to further  develop its stakeholder management.
           The innovative approach of a stakeholder network analysis
           was chosen for this purpose in 2016. KELAG is at the centre
           of  the  economic  cluster,  and  its  activities  are  closely
           followed by the stakeholders. The influence of the company
           extends well beyond the purely economic level, extending
           even to culture, community, sports and politics. Particularly
           with regard to its activities in the area of renewable energy
           sources, the company is perceived to be forward-looking
           and innovative. Together with its strong regional presence,
           these  values  are  the  hallmarks  of  KELAG’s  image.  The
           openness  of  the  stakeholders  to  enter  into  projects  and
           partnerships with the company can be described as above
           average.
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