Page 110 - KELAG Annual Report 2017
P. 110

The  future  of  energy  is  green,  digital  and  electric.  The
           company  is  committed  to  this  guiding  principle  and   The  main  focus  lies  on  organic  and  customer-oriented
           continues  to  pursue  a  strategy  of  value-based  organic   growth on the Austrian electricity, gas and heat markets.
           growth and innovation based on renewable energies. On   KELAG sees individualisation as an opportunity and offers
           the  basis  of  this  strategic  guiding  principle,  the  KELAG   customers  specific  products  and  energy  services.  The
           Group continues to see itself as a green, customer-focused   portfolio  is  selectively  rounded  off  further  with
           and digital energy provider. The effects of the new energy   hydroelectric  and  wind  power  in  Austria  and  southeast
           concept combined with additional regulatory intervention   Europe as well as district heating based on  biomass and
           in the market mechanisms of the energy industry as well as   waste heat usage in Austria.
           the  trends  of  decarbonisation,  decentralisation  and
           digitalisation  influence  entrepreneurial  activity,  in
           particular.


                                              Corporate strategy

                       Growth                       Innovation                Value management

             Organic, customer-oriented growth in   Positioning as a customer-oriented   Value-based and sustainable
             the sale of electricity, gas and heat in   energy service provider of the future  management as an overarching
             Austria                                                     objective
                                           Establishment in the area of energy
             • Targeted customer loyalty measures and   efficiency and decentralised solutions  • Securing financing power through solid
               new customer wins through active sales,   • Energy consulting and management  equity ratio and creditworthiness (rating)
               product and price differentiation                         • Risk-appropriate return on investments
                                           • Prosumer products, e-mobility
             • Driving forward energy services and                       • Organisational and operational
               Energy+ products            Driving forward innovation management
                                                                           excellence (cost efficiency, optimising
             Selective growth in investment  • Pursuing strategic innovation fields  business processes, optimising margins)
                                                                           as part of the kelag2025 development
             • Hydroelectric power in Carinthia  • Strengthening innovation culture/ability
                                                                           project
             • Wind power in Austria       • Innovation network/cooperations
                                                                         • Optimising capital allocation
             • District heating based on biomass and   Digitalisation and smart services
               waste heat usage in Austria                               • Utilising economies of scale and
                                           • Driving forward e-business (mobile   potential synergies within the Group
             • Hydroelectric and wind power in SEE  applications, myShop, etc.)
                                           • Smart metering/smart home


                                         kelag2025 development project
   105   106   107   108   109   110   111   112   113   114   115