Page 110 - KELAG Annual Report 2017

The future of energy is green, digital and electric. The
company is committed to this guiding principle and The main focus lies on organic and customer-oriented
continues to pursue a strategy of value-based organic growth on the Austrian electricity, gas and heat markets.
growth and innovation based on renewable energies. On KELAG sees individualisation as an opportunity and offers
the basis of this strategic guiding principle, the KELAG customers specific products and energy services. The
Group continues to see itself as a green, customer-focused portfolio is selectively rounded off further with
and digital energy provider. The effects of the new energy hydroelectric and wind power in Austria and southeast
concept combined with additional regulatory intervention Europe as well as district heating based on biomass and
in the market mechanisms of the energy industry as well as waste heat usage in Austria.
the trends of decarbonisation, decentralisation and
digitalisation influence entrepreneurial activity, in
particular.

Corporate strategy

Growth Innovation Value management

Organic, customer-oriented growth in Positioning as a customer-oriented Value-based and sustainable
the sale of electricity, gas and heat in energy service provider of the future management as an overarching
Austria objective
Establishment in the area of energy
• Targeted customer loyalty measures and efficiency and decentralised solutions • Securing financing power through solid
new customer wins through active sales, • Energy consulting and management equity ratio and creditworthiness (rating)
product and price differentiation • Risk-appropriate return on investments
• Prosumer products, e-mobility
• Driving forward energy services and • Organisational and operational
Energy+ products Driving forward innovation management
excellence (cost efficiency, optimising
Selective growth in investment • Pursuing strategic innovation fields business processes, optimising margins)
as part of the kelag2025 development
• Hydroelectric power in Carinthia • Strengthening innovation culture/ability
project
• Wind power in Austria • Innovation network/cooperations
• Optimising capital allocation
• District heating based on biomass and Digitalisation and smart services
waste heat usage in Austria • Utilising economies of scale and
• Driving forward e-business (mobile potential synergies within the Group
• Hydroelectric and wind power in SEE applications, myShop, etc.)
• Smart metering/smart home

kelag2025 development project